As retailers adjust assortment and category size for each store, the difficulty CPG’s have in gathering each planogram is real, time consuming and costly. CPGs are blind to final planograms published to each store. Even major chains hold on to POG, not distributing files to vendors.

In some retailers and locations, there are no planograms at all, especially prevalent in the independent retail outlets such as bodegas, coffee shops and convenience stores.

Brands simply don’t have access to Retailer generated planograms.